1. Choose a target keyword and incoporate it in your name and username
2. Add relevant keywords in your instagram bio
3. Use relevent keywords in your instagram captions to boost your post on explore page of people interestedin related topics
4. Use targeted hashtags in your captions
5. Write your own alt text by clicking on “Advanced settings” before publishing your posts
6. Create reels using popular audio
1. Engage with your followers
2. Optimize your social media
3. Focus on the best social media platform for your business
4. Indentify your goals and audience
5. Post useful content for your audience
6. Post high quality content
7. Monitor your content performence with analytics tools
8. Promote your profiles in other social media platforms
1. Create a strategy
- – Use the right social media platform suites your business
- – Create or plan your target audience
- – Make unique content in your industry
2. Be consistent
- – Brand image
- – Brand message
- – Posting frequency
- – Hashtags
3. Create engaging & interesting content
- – Newsworthiness
- – Media
- – Storytelling
- – Trends
4. Engagement
- – Liking and responding to comments
- – Live streaming
- – Creating polls and quizzes
- – Post content that starts
5. Track and analyze metrics
- – Track your audience activity
- – Analyze there accounts
1.Follow Your Competitors’ Followers
- The next step is to follow their followers one by one. Those people are your target market because they already follow your competitors, which mean that they’re interested in your industry and likely what you’re sharing as well.
2.Create Interesting Content
- Create content that your audience can relate to. The best content will depend upon your audience, so you need a clear understanding of who they are first and foremost.
- Post about viral topics from other channels like Twitter, Facebook, and YouTube.
3.Arrange Your Posts
- For example, the best time for travel and tourism is on Friday between 9 a.m. and 1 p.m. while the best time for media and entertainment are Tuesdays and Thursdays from 12 to 3 p.m.
4.Collect a List of Related Accounts within Your Niche
- Compile a list of all competitors and major accounts on Instagram within your niche. For example, if you’re in the food and beverage industry, you might compile a list of all major food bloggers and restaurants that speak to the same audience as you.
5.Dedicate yourself by Like and Leave Comments on Competitors’ Followers Posts
- Dedicate yourself to connecting with a high volume of followers and engage authentically as you do, leaving comments when posts stand out to you. This shows that you’re paying attention to what they’re posting and also ensures that they notice you. Ideally, many of these followers will like you what you’re sharing and follow you back—making it a simple way to organically increase your Instagram followers.
6.Gaining More Engagement and Followers
- An Instagram Engagement Group is a community of Instagram users who help each other in gaining more engagement and followers.
- If one member of the group uploads a new post on Instagram, the whole group will help by liking, sharing, and leaving comments on the post. Most groups also have rules that you have to follow to participate to make sure everyone gets the most out of each post.
7.Be Consistent and Repeat
- If you don’t want to spend money and still grow an engaged following, these methods work and are free to use. In my experience, gaining your first 1,000 followers in two months by doing this is very achievable. This means that in less than two years, you could achieve 10,000 followers without spending a penny. All while building a true and engaged audience.
8.Use Varieties of Relevant Hash Tags
- Hashtags are still a great discoverability tool, but there’s no need to use the full 30 hashtag allowance that Instagram provides. And running the risk of one of those hashtags being blacklisted, use fewer but better-researched hashtags that clearly reflect your content.
9.Encourage Your Instagram on Your Other Channels
- Don’t miss an opportunity to promote your Instagram account organically on your other owned channels, Such as Facebook page, which actually embeds and displays your Insta feed. Or you can create a post to announce a competition you’re running solely on Instagram, to bring your Facebook audience over to your Instagram account.
10.Tagging and Geolocation as much as possible
- An easy way to grow your Instagram organically is to utilise the geolocation tags, if you’re working in collaboration with another brand or reposting content from someone else (make sure you get permission first!), be sure to tag them in your caption and on the photo itself.
11.Use new Stories features to keep your content fresh
- Having a beautifully curated feed is definitely a worthwhile goal, but don’t neglect the other more spontaneous and unedited type of content that you can create with Stories.
12.Use collabs and influencer marketing
- Another way to get extra exposure is influencer marketing. Finding the perfect influencer for Instagram can be tricky, but, if done right, you can see a flux of new followers or even potential customers. Just make sure you choose the right person.
13.Getting yourself featured on big accounts
- Many of the accounts often have an email address in their bio. Take advantage of that and introduce yourself! Do NOT bombard them with emails, but rather write a casual “just saying hi, love your account, thought this could be perfect for your next post.”
14.Remove unwanted tagged photos of you from your profile
- If you only want to feature the best user-generated content about you or your brand on your Instagram profile, you can.
15.Develop your own Instagram style
- Color coordinate
- Pick 2-3 colors you know you will always use in your photos
- Then space out your photos in your grid to balance your theme
- Always check the background of your photos
- This simple tip will transform your feed: Pay attention to the background of your photos and quotes. Keep it clean.
- Always use the same border
- Borders are awesome. They give space between your photos. They make your feed breathe. They are perfect if you take photos of a lot of different things with different colors. They are perfect to make your feed look cohesive, very quickly.
- Check Photo Quality
- It sounds silly to include this tip. But it will make a difference to the number of likes that you will get. A blurry photo can be seen from miles away. A high quality photo looks sharp and inviting. It makes us want to DOUBLE TAP and look at the rest of your Instagram feed.
16.Get local
- See what’s going on in a specific area (say, your neighborhood, a city you’re targeting in ads, or even an event in a certain location) by going to the search page and choosing the Places tab. Then, type in the name of the place to see all geotagged posts for that location.
17.Use Instagram Reels
- If you’re not sharing to Instagram Reels in 2021, you could be missing out on a huge opportunity for your brand or business.
18.Create an IGTV Series
- Create an IGTV series. This is a regular series of videos your brand will release on a schedule each week, month, or (if you really love putting out content) day.
- If you haven’t created an IGTV channel yet, 2021 is a great time to get in the game. Think about what longer-form video your audience would be interested in and begin creating content around that.
19.Increase engagement time
- One of the most proven method of growing your Instagram organically is to actively engage on your account.
- That means taking the time to leave comments on followers’ posts, answering questions and reposting user-generated content.
20.Consider advertising on Instagram
- This isn’t exactly a way to get free Instagram followers. But Instagram ads can be a powerful way to reach new followers, fast, by getting your content in front of people who would otherwise not see it.
Many different font formats you have seen, but most commonly when buying a font online you will get either one of more of the following formats:
1. OTF (OpenType)
2. TTF (TrueType)
3. WOFF (Web Open Font Format)
OTF format (OpenType .oft)
An OTF file is a font format developed by Adobe and Microsoft. It combines aspects of PostScript and TrueType font formats and is fully scalable, meaning the font can be resized without losing quality. The OpenType font format is supported by Mac OS X and Windows 2000 and later.
OTF is more likely to be a “better” font, as it supports more advanced typesetting features (smallcaps, alternates, ligatures and so on actually inside the font rather than in fiddly separate expert set fonts). It can also contain either spline (TTF-style) or Bezier (PostScript Type 1-style) curves, so hopefully you’re getting the shapes the font was originally designed in and not a potentially-poorer-quality conversion.
OTF and TTF are extensions that are used to indicate that the file is a font, which can be used in formatting the documents for printing. TTF stands for TrueType Font, a relatively older font, while OTF stands for OpenType Font, which was based in part on the TrueType standard.
Significant difference between the two is in their capabilities. TTF depends solely on glyph tables that define how each character looks while OTF is able to use glyphs along with CCF (Compact Font Format) tables. The cubic Bezier splines used by CCF allow for fewer points to be used in defining how a character would look compared to the quadratic Bezier splines used by TTF fonts. OTF also adds a few smartfont features, on top of the sfnt structure that is being used by TTF, to add additional language support to the fonts. Although it may not have a very significant effect on your computer, it is also worthy to note that the use of CCF in OTF could lead to file sizes that are significantly smaller, given that no special features are used in the font.
Main advantages of OpenType are:
1. Better cross-platform support
2. Better support for the international character sets specified in the Unicode standard
3. The ability to specify advanced typographic controls
4. File size are Smaller
5. Ability to add a digital signature to a font set to ensure the integrity of the files
TTF TrueType Font (.ttf)
TTF file is a font file format developed by Apple and Microsoft in the late 1980s as a competitor to Adobe’s Type 1 fonts used in PostScript. It used on both Windows and Macintosh platforms. It can be resized to any size without losing quality and looks the same when printed as it does on the screen. The TrueType font is the most common font format used by both Mac OS X and Windows platforms.
TTF package containing the font included both the screen and the printer font data in a single file. This made it easy to install new fonts and served as an early cross-platform font format that was usable by most consumer devices. There is really no issue for the end user as almost all modern applications that uses fonts are able to work with TTF and OTF files. Users don’t need to choose one over the other as they can be used together in creating documents or printing layouts. TTF fonts depend solely on a glyph table while OTF fonts can either have glyph tables or CCF.
Web Open Font Format (WOFF .woff)
WOFF (the Web Open Font Format) was developed during 2009 was developed by Mozilla in concert with Type Supply, LettError, and other organizations. It uses a compressed version of the same table-based sfnt structure used by TrueType, OpenType, and Open Font Format, but adds metadata and private-use data structures, including predefined fields allowing foundries and vendors to provide license information if desired.
Web Open Font Format is an open format for using fonts on the Web. People design fonts, save or convert them to WOFF and use other technologies (like HTML, CSS, SVG) to tell browsers and other software which fonts to download and apply. Until now, downloadable fonts have not been common on the Web due to the lack of an interoperable font format. Today! Adding a few lines to your CSS stylesheet links in a WOFF font and says where on your page to use it. Browsers that don’t yet support WOFF will use the next font on your list which they have installed. So there is graceful fallback. Over time, other browsers will support WOFF as well (several are in process of adding support, or have stated they will add it) and your style sheets will continue to work as that support grows.
Benefits of WOFF are: 1. Loads Faster: Font data is compressed, so sites using WOFF will use less bandwidth and will load faster than if they used equivalent uncompressed TrueType or OpenType files. 2. Improves availability of fonts to site designers: Many font vendors that are unwilling to license their TrueType or OpenType format fonts for use on the web will license WOFF format fonts. 3. Universal format for web : Both proprietary and free-software browser vendors like the WOFF format, so it has the potential of becoming a truly universal, interoperable font format for the web, unlike other current font formats.
High bounce rate again?
Don’t worry, Here you can find the 10 possible reasons that why your website have high bounce rate – by Tech Cybers.
1. Too slow to load the page
In Google’s ranking algorithm they had included site speed, so as a good SEO you should be focused on it anyway. Google wants to promote content that provides a positive experience for users, and they recognize that a slow site provides a poor experience. If your page takes longer than a few seconds to load, your visitors may get fed up and leave. So loading speed is one of the main factor for increasing Bounce rate.
Click here to see Tech Cybers website loading speed: https://tools.pingdom.com/#!/BSdn8/www.techcybers.com
To check your website loading speed click here: https://tools.pingdom.com/
2. Poor Design and Animation
Adding too many unnecessary images and animations can cause visitors bounce away. It also makes the website slow, always make a clean and updated design and avoid using unnecessary images and animations. Think of the color design, the exact messaging you wish to spread, and the precise style which will lead users to react.
3. Your web site content is self-sufficient
In some cases, the user will get everything they were looking for from the page on your site. But the bounce rate will not be reduced. To determine whether bounce rate is nothing to worry about, you’ll want to look at the time spent on Page and Average Session Duration metrics in Google Analytics. If the user is spending a more minutes on the page, that sends a positive signal to Google that they found your page highly relevant to their search query.
If the user is spending less time that is less than a minute on the page (which may be the case of a properly optimized landing page with a quick-hit CTA form), consider enticing the reader to read some of your related blog posts after filling out the form. This helps to increase the time spent by the user in your web page.
4. Pages Contributing Disproportionally
You may have a few pages on your site that are contributing disproportionally to the overall bounce rate for your site. Google is will recognize the difference between these. So if your single CTA landing pages reasonably satisfy user intent and cause them to bounce quickly after taking action, but your longer-form content pages have a lower bounce rate, you’re probably good to go.
However, you will want to find and confirm that this is the case or discover if some of these pages with a higher bounce rate shouldn’t be causing users to leave in a large amount. Open up Google Analytics, go to Behavior > Site Content > Landing Pages, and sort by Bounce Rate.
5. Usage of Misleading Title Tag/Meta Description
Be sure that whether the title tag and meta description is the summarized form of your page content.
If not, visitors may enter your site thinking your content is about one thing, only to find that it isn’t, and then bounce back to whence they came. This causes increase in the bounce rate. To fix this either review the content of your page and adjust the title tag and meta description accordingly or rewrite the content to address the search queries you really want to attract visitors for.
7. Improper or bad Backlink from another website
The backlinks form the referring site could be sending you unqualified visitors or the anchor text and context for the link could be misleading and the users may bounce back. Unfortunately, the referring website may be trying to sabotage you with some blackhat SEO tactics, out of spite or just for fun. For example, they may have linked to your Guide to Web design tutorial with the anchor text of FREE MOVIES DOWNLOAD etc. This cause a huge amount for increase in the bounce rate.
8. Under Optimized or Low-Quality Content
Visitors to your site may be bouncing because your content is just very less or not good. If your website has high quality and unique informative content visitors mat spend more time in your web site.Take a long, hard look at your page and have your most judgmental and honest colleague or friend review it. So you can get a quality content and decrease bonce rate.
9. Hard to read – landing pages
In your web site any distracting elements can reduce the credibility of your site, which causes visitors exit and go for another option. Most common problems involve issues of legibility. For example, red cursive text on a black background will not read well, and certain kinds of fonts are also difficult to read. People scan content quickly online, so they will not want to work just to read lines of text. So always try to use a clean and readable design and attract your visitors to spend more time on your website.
10. Intrusive advertisements
Keeping certain types of banner ads in your website is also distracting, and they can reduce the amount of trust your visitors feel when on your site. Without trust, they are unlikely to provide you with email addresses, contact information, or payment info. Be careful of the kinds of ads you use: If your site is ad supported make sure that the ads are relevant to the visitor and related to the material on the page.
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The web site is a unique environment which is constantly changing and evolving and keeping that in mind Tech Cybers gives you a brief description about the website design trends 2017.
1. Mobile-first approach
As the name suggests, mobile-first design is the process of designing for mobile (or smallest screened devices) first, then working up to the bigger ones. Nowadays mobile phones are most used devices for browsing the websites especially in Dubai. The mobile-first approach to design isn’t new to 2016 and has been around for a few years. Design and visuals aside, the mobile-first model and the restrictions it brings is a useful way for brands to really consider what their core content and message is that they want to communicate.
2. Wide Layout implementation of responsive design
Responsive design is also something which has been around for a few years, what we predict to see over the coming year is an even bigger uptake in the number of brands, both big and small, who are building responsive-based sites.
One of the main benefits of responsive design is that it allows businesses to pay for just a single site build which effectively delivers content on mobile and tablet, all the way to laptops to big-screened desktops.
Rankings aside, what’s also interesting to note is how user behavior has changed over the last couple of years. Internet users have quickly taken to mobile-optimized sites which make their browsing experience easier, and any site which now doesn’t meet these standards simply won’t cut it. As this info graphic from Experience Dynamics shows, 79% of users will leave the site they’re browsing and find another if it isn’t optimised – something for brands to really consider!
3. Richer background and patterns and background images
Especially common is the grid pattern, which is treated as a “frame” for the other elements of the layout. Those elements are moved over the grid on the parallax principle and often are arranged in a chaotic manner. Usage of good and clean background images with less but informative content is a great way to attract users
4. Design Frameworks and UI Patterns
What we’re starting to see more and more are both UI and UX patterns emerge across the web where many sites look and function in very similar ways as they learn from one another to hone their user’s experience. With so much online competition today for brands across all sectors, they can’t afford to take major risks in their user’s journey, and if these tried-and-tested patterns and principles work, it makes sense to use them (where appropriate!) to enhance their site.
As these existing UI and UX patterns evolve and develop, we’ll see more and more brand’s implementing them as we move one step closer to a more unified, and consistent online browsing experience.
5. Unique layouts
Over dramatic as the web-design-is-dead argument may be, you can’t blame any creative for seeking innovative ways to present content to readers. And one of the most enticing methods for breaking out of the box-centric layouts many blame responsive design for is the broken grid.
This approach seeks a way out of the meticulously aligned and “boxy” layouts we’ve been seeing a lot of lately with a variety of what might seem like visually jarring techniques.
6. Brighter color
Brighter color can attract users to your web site and it gives more clarity. Using good and clean colors can attract users. It’s not just about bright, enthusiastic color either. Gradients also came back in a big way, blending and blurring those exuberant hues into spectra reminiscent of a noonday sky or a splashy sunset.
7. Focus more on animation
Animated sliders images and content is one of the best way to give users a wonderful experience. Nowadays animated contents and images are most usually seen in the top branded web sites.The latter characteristic will become particularly important as it becomes easier to create animations.
8. Video Background
In the web development industry, large video backgrounds are considered one of the most engaging ways to portray a company’s vision, mission and capabilities. More and more video content is being generated every day, and modern internet users often tend to prefer videos and images over plain text. As such, incorporating a video background in your web design can go a long way to bringing your design to life.
The most obvious benefit of having a video background on your website is that it makes up for visual presentation in an unobtrusive manner. Videos can tell stories that can otherwise not be described using static text content. This can add to the visual experience of your website and impress your visitors.
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