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Many different font formats you have seen, but most commonly when buying a font online you will get either one of more of the following formats:

1. OTF (OpenType)
2. TTF (TrueType)
3. WOFF (Web Open Font Format)

OTF format (OpenType .oft)

An OTF file is a font format developed by Adobe and Microsoft. It combines aspects of PostScript and TrueType font formats and is fully scalable, meaning the font can be resized without losing quality. The OpenType font format is supported by Mac OS X and Windows 2000 and later.

OTF is more likely to be a “better” font, as it supports more advanced typesetting features (smallcaps, alternates, ligatures and so on actually inside the font rather than in fiddly separate expert set fonts). It can also contain either spline (TTF-style) or Bezier (PostScript Type 1-style) curves, so hopefully you’re getting the shapes the font was originally designed in and not a potentially-poorer-quality conversion.

OTF and TTF are extensions that are used to indicate that the file is a font, which can be used in formatting the documents for printing. TTF stands for TrueType Font, a relatively older font, while OTF stands for OpenType Font, which was based in part on the TrueType standard.

Significant difference between the two is in their capabilities. TTF depends solely on glyph tables that define how each character looks while OTF is able to use glyphs along with CCF (Compact Font Format) tables. The cubic Bezier splines used by CCF allow for fewer points to be used in defining how a character would look compared to the quadratic Bezier splines used by TTF fonts. OTF also adds a few smartfont features, on top of the sfnt structure that is being used by TTF, to add additional language support to the fonts. Although it may not have a very significant effect on your computer, it is also worthy to note that the use of CCF in OTF could lead to file sizes that are significantly smaller, given that no special features are used in the font.

Main advantages of OpenType are:
1. Better cross-platform support
2. Better support for the international character sets specified in the Unicode standard
3. The ability to specify advanced typographic controls
4. File size are Smaller
5. Ability to add a digital signature to a font set to ensure the integrity of the files

TTF TrueType Font (.ttf)

TTF file is a font file format developed by Apple and Microsoft in the late 1980s as a competitor to Adobe’s Type 1 fonts used in PostScript. It used on both Windows and Macintosh platforms. It can be resized to any size without losing quality and looks the same when printed as it does on the screen. The TrueType font is the most common font format used by both Mac OS X and Windows platforms.

TTF package containing the font included both the screen and the printer font data in a single file. This made it easy to install new fonts and served as an early cross-platform font format that was usable by most consumer devices. There is really no issue for the end user as almost all modern applications that uses fonts are able to work with TTF and OTF files. Users don’t need to choose one over the other as they can be used together in creating documents or printing layouts. TTF fonts depend solely on a glyph table while OTF fonts can either have glyph tables or CCF.

Web Open Font Format (WOFF .woff)

WOFF (the Web Open Font Format) was developed during 2009 was developed by Mozilla in concert with Type Supply, LettError, and other organizations. It uses a compressed version of the same table-based sfnt structure used by TrueType, OpenType, and Open Font Format, but adds metadata and private-use data structures, including predefined fields allowing foundries and vendors to provide license information if desired.

Web Open Font Format is an open format for using fonts on the Web. People design fonts, save or convert them to WOFF and use other technologies (like HTML, CSS, SVG) to tell browsers and other software which fonts to download and apply. Until now, downloadable fonts have not been common on the Web due to the lack of an interoperable font format. Today! Adding a few lines to your CSS stylesheet links in a WOFF font and says where on your page to use it. Browsers that don’t yet support WOFF will use the next font on your list which they have installed. So there is graceful fallback. Over time, other browsers will support WOFF as well (several are in process of adding support, or have stated they will add it) and your style sheets will continue to work as that support grows.

Benefits of WOFF are: 1. Loads Faster: Font data is compressed, so sites using WOFF will use less bandwidth and will load faster than if they used equivalent uncompressed TrueType or OpenType files. 2. Improves availability of fonts to site designers: Many font vendors that are unwilling to license their TrueType or OpenType format fonts for use on the web will license WOFF format fonts. 3. Universal format for web : Both proprietary and free-software browser vendors like the WOFF format, so it has the potential of becoming a truly universal, interoperable font format for the web, unlike other current font formats.

High bounce rate again?
Don’t worry, Here you can find the 10 possible reasons that why your website have high bounce rate – by Tech Cybers.

1. Too slow to load the page

In Google’s ranking algorithm they had included site speed, so as a good SEO you should be focused on it anyway. Google wants to promote content that provides a positive experience for users, and they recognize that a slow site provides a poor experience. If your page takes longer than a few seconds to load, your visitors may get fed up and leave. So loading speed is one of the main factor for increasing Bounce rate.

Click here to see Tech Cybers website loading speed: https://tools.pingdom.com/#!/BSdn8/www.techcybers.com

To check your website loading speed click here: https://tools.pingdom.com/

2. Poor Design and Animation

Adding too many unnecessary images and animations can cause visitors bounce away. It also makes the website slow, always make a clean and updated design and avoid using unnecessary images and animations. Think of the color design, the exact messaging you wish to spread, and the precise style which will lead users to react.

3. Your web site content is self-sufficient

In some cases, the user will get everything they were looking for from the page on your site. But the bounce rate will not be reduced. To determine whether bounce rate is nothing to worry about, you’ll want to look at the time spent on Page and Average Session Duration metrics in Google Analytics. If the user is spending a more minutes on the page, that sends a positive signal to Google that they found your page highly relevant to their search query.

If the user is spending less time that is less than a minute on the page (which may be the case of a properly optimized landing page with a quick-hit CTA form), consider enticing the reader to read some of your related blog posts after filling out the form. This helps to increase the time spent by the user in your web page.

4. Pages Contributing Disproportionally

You may have a few pages on your site that are contributing disproportionally to the overall bounce rate for your site. Google is will recognize the difference between these. So if your single CTA landing pages reasonably satisfy user intent and cause them to bounce quickly after taking action, but your longer-form content pages have a lower bounce rate, you’re probably good to go.

However, you will want to find and confirm that this is the case or discover if some of these pages with a higher bounce rate shouldn’t be causing users to leave in a large amount. Open up Google Analytics, go to Behavior > Site Content > Landing Pages, and sort by Bounce Rate.

5. Usage of Misleading Title Tag/Meta Description

Be sure that whether the title tag and meta description is the summarized form of your page content.

If not, visitors may enter your site thinking your content is about one thing, only to find that it isn’t, and then bounce back to whence they came. This causes increase in the bounce rate. To fix this either review the content of your page and adjust the title tag and meta description accordingly or rewrite the content to address the search queries you really want to attract visitors for.

7. Improper or bad Backlink from another website

The backlinks form the referring site could be sending you unqualified visitors or the anchor text and context for the link could be misleading and the users may bounce back. Unfortunately, the referring website may be trying to sabotage you with some blackhat SEO tactics, out of spite or just for fun. For example, they may have linked to your Guide to Web design tutorial with the anchor text of FREE MOVIES DOWNLOAD etc. This cause a huge amount for increase in the bounce rate.

8. Under Optimized or Low-Quality Content

Visitors to your site may be bouncing because your content is just very less or not good. If your website has high quality and unique informative content visitors mat spend more time in your web site.Take a long, hard look at your page and have your most judgmental and honest colleague or friend review it. So you can get a quality content and decrease bonce rate.

9. Hard to read – landing pages

In your web site any distracting elements can reduce the credibility of your site, which causes visitors exit and go for another option. Most common problems involve issues of legibility. For example, red cursive text on a black background will not read well, and certain kinds of fonts are also difficult to read. People scan content quickly online, so they will not want to work just to read lines of text. So always try to use a clean and readable design and attract your visitors to spend more time on your website.

10. Intrusive advertisements

Keeping certain types of banner ads in your website is also distracting, and they can reduce the amount of trust your visitors feel when on your site. Without trust, they are unlikely to provide you with email addresses, contact information, or payment info. Be careful of the kinds of ads you use: If your site is ad supported make sure that the ads are relevant to the visitor and related to the material on the page.

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The web site is a unique environment which is constantly changing and evolving and keeping that in mind Tech Cybers gives you a brief description about the website design trends 2017.

1. Mobile-first approach

As the name suggests, mobile-first design is the process of designing for mobile (or smallest screened devices) first, then working up to the bigger ones. Nowadays mobile phones are most used devices for browsing the websites especially in Dubai. The mobile-first approach to design isn’t new to 2016 and has been around for a few years. Design and visuals aside, the mobile-first model and the restrictions it brings is a useful way for brands to really consider what their core content and message is that they want to communicate.

2. Wide Layout implementation of responsive design

Responsive design is also something which has been around for a few years, what we predict to see over the coming year is an even bigger uptake in the number of brands, both big and small, who are building responsive-based sites.

One of the main benefits of responsive design is that it allows businesses to pay for just a single site build which effectively delivers content on mobile and tablet, all the way to laptops to big-screened desktops.

Rankings aside, what’s also interesting to note is how user behavior has changed over the last couple of years. Internet users have quickly taken to mobile-optimized sites which make their browsing experience easier, and any site which now doesn’t meet these standards simply won’t cut it. As this info graphic from Experience Dynamics shows, 79% of users will leave the site they’re browsing and find another if it isn’t optimised – something for brands to really consider!

3. Richer background and patterns and background images

Especially common is the grid pattern, which is treated as a “frame” for the other elements of the layout. Those elements are moved over the grid on the parallax principle and often are arranged in a chaotic manner. Usage of good and clean background images with less but informative content is a great way to attract users

4. Design Frameworks and UI Patterns

What we’re starting to see more and more are both UI and UX patterns emerge across the web where many sites look and function in very similar ways as they learn from one another to hone their user’s experience. With so much online competition today for brands across all sectors, they can’t afford to take major risks in their user’s journey, and if these tried-and-tested patterns and principles work, it makes sense to use them (where appropriate!) to enhance their site.

As these existing UI and UX patterns evolve and develop, we’ll see more and more brand’s implementing them as we move one step closer to a more unified, and consistent online browsing experience.

5. Unique layouts

Over dramatic as the web-design-is-dead argument may be, you can’t blame any creative for seeking innovative ways to present content to readers. And one of the most enticing methods for breaking out of the box-centric layouts many blame responsive design for is the broken grid.

This approach seeks a way out of the meticulously aligned and “boxy” layouts we’ve been seeing a lot of lately with a variety of what might seem like visually jarring techniques.

6. Brighter color

Brighter color can attract users to your web site and it gives more clarity. Using good and clean colors can attract users. It’s not just about bright, enthusiastic color either. Gradients also came back in a big way, blending and blurring those exuberant hues into spectra reminiscent of a noonday sky or a splashy sunset.

7. Focus more on animation

Animated sliders images and content is one of the best way to give users a wonderful experience. Nowadays animated contents and images are most usually seen in the top branded web sites.The latter characteristic will become particularly important as it becomes easier to create animations.

8. Video Background

In the web development industry, large video backgrounds are considered one of the most engaging ways to portray a company’s vision, mission and capabilities. More and more video content is being generated every day, and modern internet users often tend to prefer videos and images over plain text. As such, incorporating a video background in your web design can go a long way to bringing your design to life.

The most obvious benefit of having a video background on your website is that it makes up for visual presentation in an unobtrusive manner. Videos can tell stories that can otherwise not be described using static text content. This can add to the visual experience of your website and impress your visitors.

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Here is a brief explanation by Tech Cybers about Facebook Pixel:

If you’re using Facebook ads—or you plan to use them in the future—there’s one key tool you should start using right away to get the most out of your social ad budget: the Facebook pixel.

Facebook pixel is an analytics tool that helps you measure the effectiveness of your advertising. You can use the Facebook pixel to understand the actions people are taking on your website and reach audiences you care about.

You can use Facebook pixel for the following:

To make sure your ads are being shown to the right people
For building advertising audiences
For unlocking additional Facebook advertising tools

facebook Pixel Helps you know to know your customer’s activity on your website easily. You can Set up the Facebook pixel by placing pixel code on the header of your website. When someone visits your website and takes an action (like completing a purchase etc.), the Facebook pixel is triggered and reports the action performed. Like this, you’ll know when a customer takes an action, and will be able to reach that customer again through future Facebook ads.

Benefits of Facebook Pixel:

1. Reach the right audience

Find new customers, or people who have visited a specific page or taken a desired action on your website. Plus, create Lookalike Audiences to reach more people who are similar to your best customers.

2. Get more sales

Set up automatic bidding to target people who are more likely to take an action you care about, like making a purchase. See how to optimize your ad sets for conversions.

3. Analyse and measure the results of your ads

Understand how successful your ad is by seeing what happened as a direct result. You can view information like your conversions and sales. Find out what data you can see from your Facebook pixel page.

To know more about Facebook Pixel click this link

If you are looking best and result driven advertisements for your business website contact us. We are web design Dubai based company providing high quality website design and digital marketing .

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In this blog we will show you how to configure web mail in your android phone , Below are the steps to Configure Web Mail in Samsung galaxy note 8:

Step 1 :

Step 2 :
Then Tap on Email

Step 3 :
If you already have an email account configured , then tap on Menu, If this is the first account you are configuring then skip this step and go to step 6.

Step 4 :
Tap on settings

Step 5 :
Tap on Add account

Step 6 :
Here enter your Email address

Step 7 :
Tap on Password and enter your Email account password

Step 8 :
Tap Next

Step 9 :
Select the required options and tap next

Step 10 :
Tap on the name field and enter your name

Step 11 :
Then tap on done

That’s all This is how you configure web mail in your android phone .

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Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic updates (such as Google Panda and Google Penguin) that affects search results in significant ways. Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.

Below is the official announcement by Google’s Algorithm Update Penguin 4.0:

“In the next few days, we’re launching an important algorithm change targeted at web spam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted web spam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.”

Updates in 2017

“Fred” (not conformed) — 8th March, 2017

“Fred” Google rolled out what appeared to be a major update, with reports of widespread impacts across the SEO community. Gary Illyes jokingly referred to is as “Fred”, and the name stuck, but he later made it clear that this was not an official confirmation.

Major Unnamed Update — 6th February, 2017

SEO Algorithm changes beginning on February 1st continued for a full week, peaking around February 6th (some reported the 7th). Webmaster chatter and industry case studies suggest these were separate events.

Major Unnamed Update — 1st February, 2017

Around February 1st to 6th there was a period of heavy algorithm flux starting and peaking around. It is unclear whether this was multiple algorithm updates or a single update with an extended roll-out, but anecdotal evidence suggests at least two updates.

Intrusive Interstitial Penalty — 10th January, 2017

In January Google started rolling out a penalty to punish aggressive interstitial’s and pop-ups that might damage the mobile user experience. Google also provided a rare warning of this update five months in advance.

Updates in 2016

Penguin 4.0 Announcement — September 23, 2016

After almost two years of waiting, Google finally announced a major Penguin update. They suggested the new Penguin is now real-time and baked into the “core” algorithm. Initial impact assessments were small, but it was later revealed that the Penguin 4.0 rollout was unusually long and multi-phase

Penguin 4.0, Phase 1 — September 27, 2016

The first phase of Penguin 4.0, which probably launched around September 22-23, was the rollout of the new, “gentler” Penguin algorithm, which devalues bad links instead of penalizing sites. The exact timeline is unconfirmed, but we believe this rollout took at least a few days to fully update, and may have corresponded to an algorithm temperature spike (113°) on September 27th.

Penguin 4.0, Phase 2 — October 6, 2016

The second phase of Penguin 4.0 was the reversal of all previous Penguin penalties. This seemed to happen after the new code rolled out, and may have taken as long as two weeks. Post-Penguin activity had one final peak on October 6th (116°), but it is unclear whether this was Penguin or a new update. Algorithm temperatures finally started to drop after October 6th.

Major Unnamed Update — 10th November, 2016

Industry chatter was high during both periods, with some suggesting that the second spike was a reversal of the first update. Google has not confirmed either event. Many people reported bad dates in SERPs during the same time period, but it’s unclear whether this was causal or just a coincidence.

Major Unnamed Update — 14th December, 2016

Many Google trackers showed massive flux around December 14-15. Webmaster chatter was heavy as well, but Google did not confirm an update.

Reasons why Google’s Penguin 4.0 update is great:

1. Penguin 4.0 is Now Part of Google’s Core Algorithm

After Penguin 4.0 update you can see that when you make changes on your site, you will see changes much faster than before. No longer will you have to wait for another rollout of Penguin to see your site recovery. In their announcement, Google actually stated that they are “not going to comment on future refreshes.”

2. Dealing with Spam Links

The good news for SEOs and Webmasters is that in the new method which Penguin 4.0 deals with spam links. This is a major improvement that many SEOs wanted because in the past if Penguin negatively affected your site, your entire site would drop in search rankings. Instead of demoting entire sites that have spam links directed towards them, Penguin will devalue the links. This means that SEOs and marketers can spend more time on creating quality content and less time trying to defend their site from spam link attacks. Google did not take away the disavow file, so you can still use it to recover from Penguin issues.

3. Avoids negative SEO

People could previously use negative SEO tactics to put at an unfair disadvantage on their competitors, but since sites are no longer demoted in the updated Penguin, this will not be possible. Because Penguin now refreshes in real-time, it does present the opportunity for SEOs to test various black hat practices and see which ones Google can or cannot detect. However, that will be much harder to do, so people should focus on building up their own sites, rather than attacking their competitors.

4. Penguin 4.0 update is more granular

Google says Penguin 4.0 update is more granular because Penguin 4.0 update devalues spam by changing ranking based on spam signals instead of demoting an entire site. Google can penalize just a specific page, group of keywords, or a subdirectory of a site, so you could find that just one page or a part of your site has been penalized instead of penalizing the entire site.

5. Avoid Black hat SEO tactics <

This Google Penguin 4.0 update is going to separate more precisely the real SEOs from the fake. These SEO agencies that are using black hat SEO tactics are going to die out because they will no longer be able to use black hat SEO strategies to get their clients to rank. Their clients are going to see their sites get hit hard and they will have to find legitimate SEOs or agencies that use best practices. This is going to be good for SEO as a whole and show companies and other marketers that not only is SEO critical to your website organic rankings, it is also important that your SEO be done right.

6. Penguin is real-time

This Google Penguin 4.0 update implies that any page’s rankings may change each time Google updates the information about this page and about pages linking to it. So, both the positive and negative impacts of your actions will become noticeable faster by Google.

7. Penguin 4.0 was released to all countries and languages simultaneously

Google released Penguin 4.0 in all the countries and languages simultaneously so that all websites will experience the same impact independent of their location the rules are the same for everyone.

8. Fast recovery from a Google penalty

If your site is penalized and your webmaster does a good job improving it and removing harmful links, then you’ll see positive results faster, right after Google revisits your website’s pages.

9. Quality content Web sites increase

Google released Penguin 4.0 will refreshes in real-time it can separate more precisely the copied or spam content so SEOs and marketers can spend more time on creating quality content and less time trying to defend their site from spam link attacks.

10. Penguin Update turns into Page-Specific

The Penguin 4.0 update hit individual web pages that contain spam content instead of blacklisting the entire website. This clearly indicates that the webmasters need to concentrate only a particular section of a website that contain spam content and fix it easily.

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An Good website is not like a brochure, it is more like a conversation. And in a conversation, if one person does all the talking, the other quickly becomes bored so your visitors become less . Below are the Must Have Features of Websites by Tech Cybers which is helpful for a good website :

1. Domain name

The first thing that your website needs is a domain name. This represents who you are, your brand, your product, and your service. It is always best to choose a domain name that ends in .com if possible Take some time to think about your domain name. Make certain that your domain name is not too long, hyphenated, or difficult to spell. A domain name should be short, representative of your website, and easy to remember.

2. Professional coding

Make sure that your website is well put-together. That means making sure that your images are loading correcting, your videos are working, and your contact form is actually redirecting to you. It’s perfectly fine if you know how to do these things, but if you don’t, ask for help from a professional.

3. Mobile friendly design

Responsive mobile-friendly design that can be used on different devices – ideally designed with mobile as the foundation

4. Quick loading

Quick loading times for users on all devices even with slow internet connections.

5. Website tracking enabled

Web analytics tracking traffic as well as goals and conversions

7. Conversion optimized

Tools for clients to create campaign landing pages with conversion in mind

8. Powered by CMS

A back-end Content Management System that enables publishing and editing content.

9. Email marketing

Email capture forms synced with client’s email marketing system 10. Social Media:
integration with relevant social media platforms

11. Strong Security

Fundamental security and privacy protocols, such as basic security checks

12. Testimonials and reviews4>

The first step is to attract people to your website. Once they are there, they will be evaluating you and your business. One of the best ways for people to get to know you is to read reviews and testimonials from your clients. Reading about good experiences from your current or previous clients can go a long way in convincing others to give your products and/or services a try.

13. Fresh content

Without a great content, your website is nothing. Your website needs to be filled with information that people will find helpful so that they will convert into your customers. All the pages should be fresh, original content with no plagiarism or copied content.

14. Use of fresh and nice images

Good images are very important to every website. Almost every people love to see lots of images as part of their online experience. Make sure that your images are the smallest size possible in order to keep your site’s load time to a minimum.

15. Call to actions4>

Nothing can replace a good Call to Action (CTA) on every page of your website. A CTA should be included several times on your homepage, both before the fold and also at the bottom of the homepage. It’s important to include your phone number and a hyperlink to your contact page.

16. Blog page4>

Having a blog page is good for all the websites. Every website should have a blog page. Every website should have a blog page. Some of the main reasons for having a blog include: driving traffic to your site, converting traffic into leads, establishing authority, and driving long-term results. Having a blog page you can write blogs and post it in your page and get more visitors and followers.

17. Top navigation

Always be sure to have your navigation bar at the top of every page. When people come to your website, the first thing that they should be able to do is navigate your site. Only then can they find what they are looking for and thus become customers rather than just visitors. It’s also a good idea to have your navigation in your footer too.

18. Quick contact information

It is very important that you include important contact information on your website. This includes your location (with a map), phone number, email address, and/or contact form. This information should preferably be placed above the “fold” of your homepage, the area of the page that is visible before scrolling down.

19. Trust badges

It has been estimated that there is a 32% increase in conversion rates when trust symbols are used. There are two types of trust seals: SSL badges that prove an encrypted connection between your site and the web browser of the visitor, and images that show a relationship between its users and your website but no real security. While it’s not important to understand exactly how trust badges work, it is important that you add them to your site if possible.

20. SiteMap

Ever walked into a mall and then you are given the floor plan of the mall – where the shops are located and exit doors? That pretty much explains the sitemap. Your page sitemap shows the complete structure of your website and aids easy navigation.

To increase engagement on Facebook, you need to create content that is not only relevant but personal too. Based on my own experience with my brand and through analyzing what other brands do, I’ll share with you some methods that have helped me to increase Facebook Likes and what I’ve seen worked well for others.

1. Embed Facebook social plugins to your website

The Use of Facebook Page Plugin lets you easily embed and promote your Facebook Page on your website. Just like on Facebook, your visitors can like and share the Page without having to leave your site.

Here is the example -> Like us on Facebook:  

2. Link to your page in your email signature

Every email you send is an opportunity to link to your Facebook page. Check out the email signature tool for a creative way to link to your social profiles.

3. Promote your Facebook page on other accounts

For example, promote your Facebook Page on your website (homepage, plus header or footer), your e-mail signature, marketing e-mail footers, business cards, and all other digital marketing materials.

4. Create a memorable Facebook URL

Always create a memorable Facebook URL so that others should easily remember. And the URL should be your company name or related.

5. Be always active

People are unlikely to like your Facebook page if you don’t post regularly. so try to post regularly. Post at peak times when your audience is online and experiment with the timing of your posts to gauge when the majority of your followers are engaging with your content.

6. Always post epic content

Posting awesome content is a great way to get your page to spread More. Infographics are highly shareable and get great results.Watermark your images to get traffic if your content is shared outside of Facebook. Link to your fan page in the description. Be the first to share your content to a few relevant groups after you post it.

7. Comment and share pages that are in your businesses space

You can go to Facebook and search the business you are in and comment on articles or things they publish. The admins of the page will end up recognizing your name and end up liking your page over time.

8. Invite your existing community

You have a community that’s easily within reach: employees, current customers, business & industry partners. Send a friendly personal invitation to ask them to like your company’s Facebook Page.

9. Add a link on your personal profile

If you want to promote your Facebook page within your Facebook friends, just under your photo on your personal profile there is a section to write something about yourself.Here you can a link to your fan page.

10. Upload videos to your Facebook page

Facebook videos are very underrated, and can provide a great way to drive traffic and Fans to your page if your video content is compelling enough for people to share it.When you embed a Facebook video on another website this video includes a watermark link in the top left corner to the fan page it came from.

11. Use the share button

The Share button is all over Facebook and is a very handy feature. It only works for sharing on your personal profile. So periodically go to your fan page, scroll toward the bottom left column and click the “Share+” button. Add a compelling comment along the lines of exciting news, recent changes, special incentives, etc., happening on your fan page and invite your friends to join if they haven’t already.

12. You can use social media monitoring to measure, analyze, and learn

Use Facebook Insights to find useful metrics on your Page performance. You can view metrics like reach, number of engaged users, engagement rate, and new Page likes. These metrics will help you understand what’s driving your likes and engagement, so that you can adjust your posts accordingly.

13. Place Facebook ads

Even with a small weekly/monthly budget, you should be able to boost your followers count using Facebook’s own social ad feature. It’s the most targeted traffic your money can buy. To buy an ad, scroll to the foot of any page inside Facebook and click the link at the very bottom that says “Advertising.” From there, you can walk through the wizard and get an excellent sense of how many Facebook users are in your exact target market.

14. Keep posts simple

Some ways to do this while increase Facebook Likes
Ask Questions
Post Fill-in-the-Blanks
Post Photos
Talk About the News
Ask for Likes
Target Different Fans
Talk About Facebook

15. Use beautiful images

If you’re trying to get increase Facebook Likes, images are great to tell stories quickly & powerfully and thereby get more exposure in the news feed. And if you take the time to brand your photos with your company’s logo, everyone who sees your great pic on Facebook will know it’s coming from you.

16. Know your audience

The better you know your audience the easier it will be for you to target your content and get great results.Click the insights chart on your Facebook page admin panel to access your demographics.

17. Get people to join Your page via SMS text messages

Send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like yourusername” (without the quotes).

18. Link to Twitter

Link your Twitter account to your Facebook fan page and automatically post your Facebook content to Twitter. You can edit what gets posted, choosing from Status Updates, Photos, Links, Notes and Events.

19. Add promotional business cards that link to your Facebook page

Business cards are cheap & effective, that is why nearly all business people use them to this day.Throw a link to your Facebook Page on your card and some people will certainly check it out.

20. Add link to your Facebook page from your LinkedIn profile

LinkedIn gives every user three slots for links to whatever you’d like right on your profile. You can make the anchor text of these links whatever you like, so I recommend using a call to action such as: Join my Facebook page etc..

21. Invite your Facebook friends to like your page from invite option.

Inviting your friends to like your page is the most simple and easy way to increase your page likes.

22. Love your followers

There’s nothing like some fan love to get your community talking! Share the posts & content your Followers leave on your page.

23. Give an awesome Facebook page experience

Do your best to deliver an awesome experience for those who interact with your page by creating and posting epic content.The viral feedback this can send into many peoples Facebook news feed will enable you to pull in many new free fans for your page.

24. Watermark your Images & Videos

Always add watermark to your images and videos that you post on the Facebook Page. Adding watermark is a great way to get your page to spread More and increase Facebook Likes.

25. Fill complete details on your Facebook page Info

Make sure your brand’s images and description are engaging, encapsulate what your company does, and encourages people to like your page. Make sure you fill out as much of your Page Info as you can. Select the categories and subcategories that best describe your company, include your website URL, list your address, phone number, and hours of operation (if applicable). All of this information will help your page appear in Facebook & Google search when people are looking for companies like yours, which can increase Facebook likes even more!

26. Ask all your company staffs to like your page.

Another best way to increase likes to your company page is just ask all your company staffs to like your page. And ask them to invite their friends to like it.

The above 26 tips from Tech Cybers will give you exact information about How to Increase Facebook Likes

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LinkedIn Company page helps you to improve your business. Below are the points which you can follow to increase your LinkedIn Followers

1. Add LinkedIn “Follow” Button to your website

Adding A LinkedIn “Follow” button on your website and blog will make it easy for people to follow you on LinkedIn. Preferably add this follow button at the footer of your website which will repeat all the pages of your website. Not recommended to add at the top of the page script as it will effect loading speed.

2. Engage your employees to join LinkedIn and ask them to add your company as their workplace.

Encourage your company employees to create and complete LinkedIn profiles – once they include your company name, they automatically become followers of your Company Page. Encourage them to create and complete LinkedIn profiles – once they include your company name, they automatically become followers of your Company Page.This will help to drive more traffic to your page.

3. Promote on other social media pages

You could ask your Twitter followers or Facebook fans to follow your LinkedIn page. Give them the link and add an attractive call-to-action. This can increase your LinkedIn Followers

4. Take part in LinkedIn groups

Joining in LinkedIn groups is an effective way to highlight your Company Page and attract more followers. You can launch your own discussions, or you can contribute to popular discussions that other members have created. Join groups that are relevant to your business and actively participate in discussions by sharing your insights and thoughts so that people get to know you and will be tempted to check out your profile and page.

5. Always Try to include images in your page posts

Adding good Images will attract more attention leading to increase your LinkedIn Followers and visibility.

6. Promote your company page outside

Add a link to your page in company communications like mails, emails, newsletters etc. Invite other people such as your customers and key audiences to follow your page.

7. Engage with followers and connections first

There is no point in trying to get more followers if you’re not engaging with your already existing followers and connections. Start by regularly liking and commenting on other people’s posts and sharing them.

8. Analyse your LinkedIn analytics and optimize your content for maximum traffic

Check your LinkedIn analytics to know which kind if posts attract more audience and optimize your content accordingly to get more engagement and maximal Traffic.

9. Share YouTube videos in your posts

Add links to YouTube videos in your posts. According to LinkedIn, followers who engaged with such posts take “twice as many amplification actions (likes, shares, and comments)” as they do with posts without videos.

10. Use your full company name as your LinkedIn page name

This will help people to find your page when they search for it using Google Search or on-site search.

11. Share your company news on your LinkedIn page

According to LinkedIn, a huge percentage of LinkedIn members are interested in company news.

12. Add post on your page at least 20 times in a month

LinkedIn study found that Posting quality content regularly will keep your followers interested and will bring in new followers.

13. Post useful and quality content

Add posts which are useful and quality content to your company page before you ask people to follow so that they find it enticing enough to follow it. Then regularly keep sharing interesting and useful information, updates and links on your page to keep them interested.

14. Ask your employees to engage with your company page content

Such activities on your page will gather the interest of people who visit your page.

15. Always Fill out your complete company profile

LinkedIn gives more preference to companies with complete profiles in their on-site search.

16. Add more attractive cover image or logo to your LinkedIn company page

This will always help you to capture the attention of visitors.

17. Try to post your updates during busiest hours

LinkedIn’s busiest hours are in the morning and midday from Monday to Friday. This will ensure your post to get maximum reach.

18. Add links in your page posts

Include links in your LinkedIn page posts wherever possible because posts with links generate more traffic compared to posts without links.

19. Optimize your LinkedIn page for search engines

Include relevant keywords in your description and in your posts (especially longer, content-heavy posts that tend to do well in search).

20. Add multiple admins to your company page

Assigning multiple admins They can split the content creation and other work for various products and/or lines of business. Encourage them to post engaging content on the page regularly and share it with their connections.

21. Focus on trending topics for content

Adding posts on trending topics will attract more clicks. You can look up popular topics on social networks such as Facebook, Reddit etc.

22. Post content what Linked members are interested in

Try to know what members are interested in and they engage . So you can get more amplification to your posts

23. Post regularly

Try to add post regularly on LinkedIn Pulse to get more visibility.

The above 23 tips from Tech Cybers will give you exact information about How to Increase LinkedIn Followers

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Content Management System (CMS) make it easier and less admin intensive to manage your site.CMS supports the creation and modification of digital content using a simple interface to abstract away low-level details unless required, usually supporting multiple users working. You will not need any special skills or training to use this CMS to add content, change pages, upload images and perform all your website maintenance quickly and easily.

If you can use Microsoft Word then you can use CMS. There’s no need to know how to code, upload pages or worry about design inconsistencies.  CMS makes it easy for you to quickly add new pages, turn features on or off and update your site without hassle.

Some of the Features of WordPress Content Management System (CMS) are listed below:

• Easy management
• Minimal server requirements
• Admin panel with multiple language support
• Create new pages with ease
• Automatically handle updates to key areas
• Turn features on or off more easily
• Module based design
• Easy Image and Media Management
• Social Integrations
• Open Source
• Group-based permission system
• Multiple content areas on one page

Today WordPress powers more than 24% of the web – a figure that rises every day.WordPress is the leading choice of web developers and independent users because of one key reason – it offers streamlined features, enhanced search engine optimization and a striking visual appeal all rolled into one.WordPress combines simplicity for users and publishers with under-the-hood complexity for developers. This makes it flexible while still being easy-to-use.You do not need a full time web master to manage your website when you can get optimum functionality by our custom designed Content management system. WordPress is convenient to use, requiring zero technical expertise and fully customizable.

Some of the key Features of WordPress Content Management System (CMS) you may know:

• Simplicity
• Flexibility
• Handle with Ease
• Built-in Comments
• Search Engine Optimized
• Multilingual
• User Management
• Easy Media Management
• Large Community
• Easy Menu Management

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